Raaie

THE BRAND

The word RAAIE (pronounced “ray”) comes from “Ra”, both the ancient Egyptian sun god, as well as the Māori word for “sun”, and “ray of light”.

RAAIE is an ode to our complicated relationship with the sun. We adore her, we worship her warmth and light, but she makes us look wrinkly and old. It’s like a toxic relationship with your ex; we know she’s damaging us, but we can’t stay away.

80% of ageing is due to the effects of the sun, and yet, we shouldn’t hide from the sun out of fear of ageing. The sun is a literal force of life-giving energy. It is essential to our existence. It’s good for our mood. It's good for our immune systems. It’s good for our gut. It regulates melatonin, which regulates sleep, which regulates skin repair. There is no such thing as good skin without the sun.

We do, however, need the right skincare.

SKINCARE PHILOSOPHY

Our skincare philosophy is to protect the skin during the day and repair it from any damage in the evening.

We favour a simplified regime comprised of potent, active ingredients. We believe the most important building blocks of skincare regime are a vitamin C serum in the morning and a vitamin A serum in the evening. And, of course, SPF every single day.

Our Essentials

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